The Nonprofit Marketing Guide (Kivi Leroux Miller); John Wiley & Sons Limited

3770 р.

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3770 р.
Электронная книга Кэшбэк до 6.5%

04.08.2025
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Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for you and your organization, no matter how understaffed or underfunded. You’ll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy techniques, both offline and online. The Nonprofit Marketing Guide boils down the best of today’s nonprofit marketing theories into practical, cost-effective, can-do strategies and uncovers the street-tested tactics that you really can pull off on your own. You’ll also find concrete tips on how to sit down and produce nearly two dozen specific marketing publications for your nonprofit and additional resources on the companion website. Over the last seven years, the author has done a significant amount of new research via their annual Nonprofit Communications Trends Reports, where 650+ nonprofits take an extensive survey. This new data on the communications goals, strategies, objectives and tactics most often used in the nonprofit sector will be integrated throughout the revision.

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ПараметрЗначение
Автор(ы)
ИздательJohn Wiley & Sons Limited
СерияCova
ISBN9781119771043
Форматы электронной версииFB2.ZIP,FB3,EPUB,IOS.EPUB,TXT.ZIP,RTF.ZIP,A4.PDF,A6.PDF,MOBI.PRC,TXT


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Книги: Бизнес. Экономика, Экономика - издательство "John Wiley & Sons Limited"

Категория 3016 р. - 4524 р.

Книги: Бизнес. Экономика, Экономика

Категория 3016 р. - 4524 р.

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