Cambridge English for Marketing. Student's Book with Audio CD; Cambridge University Press, 2019
от 941 р. до 3528 р.
- Издатель: Cambridge University Press
- ISBN: 9780521124607
EAN: 9780521124607
- Книги: Английский язык. Учебные курсы
- ID:11713568
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Цена от 941 р. до 3528 р. в 3 магазинах
Магазин | Цена | Наличие |
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Магазин | Последняя известная цена | Обновлено |
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Лабиринт | 2983 р. | 30.12.2023 |
Описание
Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing.
Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies.
The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.
Key features
Authentic contexts prepare marketers for the situations they will face in real life.
Units focus on the functions students need to carry out in their jobs.
Provides practise of, for example, preparing briefs, planning marketing campaigns, carrying out SWOT, PESTEL and Five Forces analyses, running focus groups, organising events and exhibitions, etc.
Audio CD provides listening practice.
Online Teacher's Notes are available to download for free.
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О книге
Параметр | Значение |
---|---|
Автор(ы) | Robinson Nick |
Издатель | Cambridge University Press |
Кол-во страниц | 120 стр. (цветные иллюстрации) |
Год издания | 2019 |
Серия | Cambridge English for... Professional English |
Тип обложки | мягкая |
Жанр | языки |
Издательство | Cambridge University Press |
Возрастное ограничение | 18+ |
Автор | без автора |
ISBN | 978-0-521-12460-7 |
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Книги: Английский язык. Учебные курсы - издательство "Cambridge University Press"
Категория 752 р. - 1129 р.
Книги: Английский язык. Учебные курсы
Категория 752 р. - 1129 р.