Nonprofit Strategic Positioning; John Wiley & Sons Limited
6917 р.
- Издатель: John Wiley & Sons Limited
- ISBN: 9780471788287
- Книги: Политика, политология
- ID:6510991
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Описание
Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.
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Издатель | John Wiley & Sons Limited |
ISBN | 9780471788287 |
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