Masha and Friends Notecards (набор открыток); Abrams, 2020

The first four card sizes have envelopes, the final, minauture gift card mimics the miniature doll in a matryoshka doll set. testing. Sales Handle: from the pages of hip blogs to the shelves of the MOMA, Matryoshka dolls are hot! This cute set of die-cut notecards by Suzy Ultman (Paper Doll Parade Notecards) captures the romance and charm of Russian nesting dolls. Features 12 notecards and envelopes and 3 gift enclousres, plus a colorful sticker sheet.

Suzy Ultman/notecard success: Suzy's Paper Doll Parade notecard set has sold through its first printing of 6,000 copies, with another printing on the way.

- Accesible and hip: The nesting doll craze is huge in the craft/DIY/stationery world, but Suzy's cards will stand out not only with their cute modern colors, but the tactile, one-of-a-kind format: die-cut cards that open from the head and body of the doll (the babushka scarf act as a closure tab).

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