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Predatory Thinking (Trott Dave); Pan Books, 2014

  • Издатель: Pan Books
  • ISBN: 9781447285342
  • Книги: Психология
  • ID:15066927
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21.11.2024

Описание

Life is a zero-sum game.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

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ПараметрЗначение
ISBN9781447285342
Автор(ы)
Год издания2014
ИздательPan Books


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