That Will Never Work The Birth of Netflix and the Amazing Life of an Idea; Endeavour, 2021

In the vein of Phil Knights SHOE DOG, this is the inside story of the creation of Netflix, one of the worlds most successful entertainment companies, from the very first CEO.

Now with over 207 million subscribers, Netflixs triumph feels inevitable but the twenty-first centurys most disruptive start-up began with few believers and calamity at every turn. Marc Randolphs transformational journey exemplifies how anyone with grit and determination can change the world - even with an idea that many think will never work.

What emerges, however, isnt just the inside story of one of the worlds most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in life: How do you begin? How do you weather disappointment and failure? What is success?

From idea generation to team building to knowing when to let go, That Will Never Work is one of the most dramatic and insightful entrepreneurial stories of our time.

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